Kim Kardashian Chases ’More Elevated’ Promise With Sexy Lingerie Snaps

Kardashian, News, Reality TV

Kim Kardashian is elevating her brand…with her body. The former Keeping up with the Kardashians star is posing in black lingerie after announcing a rebrand of KKW Beauty.

Kim Kardashian poses nearly nude after rebrand

KKW Beauty is going through some transformations and so is its founder, Kim Kardashian. The star recently announced that the brand would be undergoing some maintenance. Currently, KKW stands for Kim Kardashian West. Under that brand, she has fragrances and beauty products.

Of course, the first thought that comes to mind is that her name is no longer technically Kim Kardashian West.

She and her former husband, Kayne West, got a divorce in February of this year. It seems like this could be a likely first reason for her to rebrand. Perhaps it will just be Kim Kardashian beauty now instead of Kim Kardashian West. According to Daily Mail, this isn’t the case – however, only time will tell.

To rebrand, Kim actually deleted all the posts off of Instagram. This is much like Kylie Jenner’s recent rebrand of Kylie Cosmetics.

“We’re currently away working on a new, more modern, elevated, and sustainable brand and customer experience – the way Kim has always envisioned,” the single note on the KKW Instagram says. “Thank you for being on this incredible journey with us. We promise we won’t be gone for too long.”

On her profile though, Kim wrote a more personal message for all of her followers.

Kim Kardashian | Instagram

She shares with her followers

“On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative, and packaged in an elevated and sustainable new look. I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.” she writes on the post.

Following through with her promise to elevate the brand, she shared some photos of herself posing nearly nude in mirror pics. The star is wearing a tiny, triangle, black bra top. In another set, she is wearing the hunter green version. These appear to be pieces from her Skims collections. It is unclear if this is a nod to something coming with the brand – but it looks like Kim is working hard to get everything running again.

Are you excited about Kim Kardashian’s rebrand of KKW beauty? Let us know in the comments below. Come back to TV Shows Ace for more news on all of your favorite Keeping up with the Kardashians family members.

Haley Cook

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