What happened to Kylie Cosmetics? Kylie Jenner was at the top of the world with her lip kit company. The Keeping Up with the Kardashians star profited off her signature pout and it worked. Suddenly, teenagers and young girls wanted her coveted lips and thought they could get it with a two-piece kit that included liner and lipgloss.
Kylie was a self-proclaimed billionaire thanks to her venture. She became a big deal in the makeup world. Since then, she’s scrubbed everything from her Kylie Cosmetics website and Instagram account. Both tease that something is coming soon but what?
Is Kylie Cosmetics in trouble? Is there a lawsuit or is it going out of business?
Kylie Cosmetics is currently on hold
According to YouTuber Whitney, Kylie Jenner and Coty put a halt on Kylie Cosmetics. Her business has had a restock in months. There are normally new releases or restocks. Ulta has discontinued the line. For example, the Koko Kollection that contains four lipsticks cost $5 to $8 each.
Coty owns 51% of Kylie Cosmetics but Seed Beauty makes her products. Since Kylie no longer owns the brand, the brand could get sued for sharing some of its trade secrets and product simulations. Rumors are swirling that it could be the end of Kylie Cosmetics as we know it. Back in July 2020, there were reports about court dates, but they got pushed back due to the coronavirus pandemic.
Since the new world is moving along, the court case could happen. However, it’s likely that they could brush it under the rug. According to a Reddit post, Seed Beauty sued Coty and wins a temporary injunction. This allows for the rebranding of Kylie Cosmetics.
Andrew Stanleick named CEO
On Wednesday, May 26, WWD announced Andrew Stanleick as the new CEO of Kylie Cosmetics. He will replace Kylie Jenner and serve a role as executive vice president of Kylie Cosmetics and Kylie Skincare. Also, he will oversee Kim Kardashian West’s beauty brand.
Coty promoted him to their global leadership team. Kris Jenner will still remain on the board of King Kylie LLC, a joint venture created between Coty and the brands that he appoints to in his role as CEO. This comes as Kylie Cosmetics rebrands itself this summer, as it focuses on direct-to-consumer platforms. Coty CEO Sue Nabi acknowledged that the issues with Seed Beauty impacted Kylie Cosmetics’ performance, but is hopeful that the rebranding will change that.
What’s next for Kylie Jenner?
In the meantime, Kylie Jenner seems focused on Kylie Skin. She’s been actively promoting her skincare products on social media. She’s even shared many makeup-free selfies via her Instagram Stories rather than her Instagram feed. The reality star also teased an upcoming bikini line, which could signal her transition away from beauty.
What are your thoughts? Do you think Kylie Cosmetics will revive itself as a fresh brand? Or, do you think it’s the end of the brand as we know it? Sound off below in the comments.
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