Kylie Jenner deleted all of her cosmetic brand’s Instagram posts. All that’s left is an image of the reality star in a two-piece pink outfit. What’s also interesting is that everything is wiped from the Kylie Cosmetics website. It teases that “SOMETHING. IS. COMING.”
What does this mean? The 23-year-old is shaking things up with her brand. While she’s no longer a self-proclaimed billionaire, she quickly achieved success by selling her own Lip Kits. She ended up becoming one of the biggest beauty moguls in the world. The model shocked fans when she scrubbed the posts from the Kylie Cosmetics Instagram page.
Kylie Cosmetics deleted all of her Instagram posts
Kylie Jenner fans were shocked when they noticed the Kylie Cosmetics Instagram page. Every photo of previous ad campaigns and products is gone. The only photo left is a photo of Jenner dressed in a pink bra with pink leggings. She also wore a black wig that featured bangs.
Some would say that the KUWTK star looks more like Cher than herself. Kylie posted the photo with the caption: “something is coming.” If you go to the Kylie Cosmetics website, you’ll see a pink background with the words “SOMETHING. IS. COMING.”
This is not the end of the Kylie Cosmetics brand. In fact, it’s just the beginning. It looks like the brand is in the middle of a massive rebrand. Fans also noticed that every single Kylie Cosmetics product at Ulta is either heavily discounted or sold out.
— Kylie Cosmetics (@kyliecosmetics) May 4, 2021
Is Kylie Jenner the owner of Kylie Cosmetics?
Back in 2020, Kylie Jenner announced she would sell 51 percent of Kylie Cosmetics to Cody. Selling a stake in her company gave her an impressive paycheck. She received $600 million out of the sale. While Jenner still owns half of the company, this sale allows her to focus on the creative and development side.
“This partnership will allow me and my team to stay focused on the creation and development of each product while building the brand into an international beauty powerhouse,” Jenner said in a joint statement with Cody.
The entrepreneur wants to focus on the creative efforts of Kylie Cosmetics. So, it looks like the mysterious photo on Kylie Cosmetics is just the start. She is experimenting with a new look. This could also relate to some new Lip Kits or other products coming.
Jenner promoted Kylie Skin
This comes after Kylie Jenner promoted Kylie Skin on her personal Instagram account. As TV Shows Ace previously revealed, she posted a series of makeup-free photos that showed her wearing nothing but brown silk pajamas. She wanted to show fans how her face looks without makeup. According to Jenner, Kylie Skin is all that she uses.
What are your thoughts on Kylie Cosmetics? Do you think it’s undergoing a rebrand? Sound off below in the comments.
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