‘I Quit’ Exclusive Preview: Tricia Helps Marcus and Chris Up Their Blue Cooler Game
On the next I Quit for Discovery, mentor Tricia Clarke-Stone travels to Utah, where she challenges Blue Cooler COO Chris Studdert and CEO Marcus Sorensen to up Blue Coolers marketing game.
Heading to a stunning riverside, she meets up with the guys.
Tricia greets them and says: “What I really want to impress upon Marcus and Chris is that they need to lean into storytelling that is how they’re going to win at this game. They need to figure out who and what their brand is and what they stand for.”
What happens on I Quit?
After the two men welcome her to sunny Utah, they introduce their blue cooler. Getting right down to business, Tricia asks; “So how much is this cooler?” Chris amd Marcus explain that their cooler retails for a direct to consumer sale of $159.
This confuses Tricia, who asks: “Why am I going to spend $160 on this cooler? Sell me on why?”
The two men explain that what differentiates their product from the competition is the price point.
They reason that the quality is such that no one can compete with their prices. But Tricia isn;t following that.
She asks: “But can you build a business purely on my price…because what if after meeting you guys I’m like, all right…I’m going to start red coolers and I know this is 160 bucks. Can I come in at $130?”
The men explain the coolers are part of a lifestyle and their clientele know that they are getting the best value.
Tricia is not so sure and says: “I’m a big fan of Marcus and Chris but where they really need to focus is how to take the energy and the passion that they have and turn that into a brand positioning and a brand identity that could basically jump off the shelves.”
About I Quit
We have all been there. Wanting to say the phrase, “I quit” with a sound plan B, an escape plan to rid ourselves of bosses and a corporate structures hemming us in, keeping us from building real wealth. Launching a business is equal parts planning and gamble, where second guessing yourself and market uncertainty can hinder your chance for success.
The original series I Quit on Discovery follows six sets of hopeful entrepreneurs as they leave their steady incomes and retirement plans behind, going all in on their dreams of launching their own businesses.
This Discovery series focuses on these new entrepreneurs from six businesses who risk it all when they give up their steady 9-to-5 jobs to follow their passions in a life-changing journey after they really said “I quit.”
The business owners will be self-documenting, as viewers will experience the high intensity, pressing deadlines and extreme decision-making that rule in these daunting endeavors where there are no safety nets.
What the entrepreneurs don’t know is that at the end of the year, the most promising business will receive $100,000 to fuel their growth.
Discovery asks: “Can the new business owners turn up the heat, or will they go broke?”
Mentors on the series
Helping with advice and guidance are Harley Finkelstein, COO of Shopify, the global commerce platform powering more than 1 million businesses around the world; Debbie Sterling, CEO of the award-winning children’s multimedia company, GoldieBlox; and featured in TV Shows Ace exclusive clip, Tricia Clarke-Stone, entrepreneur, author, innovative marketer and co-founder/CEO of the award-winning creative and tech agency, WP Narrative.
Also on I Quit
Mentor Harley Finkelstein’s meeting with Alex and Sibrena comes to an shocking climax. In Florida, Julie is proving herself to be a real asset for Versattire – but for Matteo, making his wife a partner in the company is easier said than done.
In North Carolina, Mike D makes a startling revelation.
And Esrever’s trip to a wine festival in New Orleans takes a surprising turn.
I Quit airs Tuesday at 9:00 PM ET/PT on Discovery Channel.
In addition to watching the show on Discovery, viewers can stream I QUIT by downloading the Discovery GO app. Viewers can join the conversation on social media by using the hashtag #IQuit and follow Discovery on Facebook, Instagram, and Twitter for the latest updates.
