The TikTok ban in the U.S. starts on Sunday. In addition, a November 12 date has been set to shutter its operations stateside. In the meantime, the video-sharing service has been in negotiations with American investors, including Oracle and Walmart.
This means TikTok won’t be able to function until November. But it will also be banned from U.S. app stores. Many celebrities and reality stars have moved over to TikTok to expand their brand influence. How will the TikTok ban affect some of your favorite reality stars?
Reality stars will “take a big hit”
The popular video-sharing app is beating out Vine, YouTube, and similar platforms. The platform has led to the rise of the TikTok influencer. Most of them are living together in glass mansions tucked in the Hollywood Hills. They spend most of their waking days and nights coming up with clever ideas for dance and music videos. They work around the clock so they can collaborate with brands that can help make millions of dollars.
But now these influencers are worried about their lavish lifestyles. Their livelihoods are now at risk due to the executive order signed by U.S. President Donald Trump. He’s moving forward with his plans to ban the social media app since Chinese parent ByteDance didn’t reach a deal.
“For two to five months, maybe, everybody is going to take a big hit,” Adam Miguest told Reuters in late August. “Everyone is going to lose a stream of revenue. I think it’s really stupid … What Trump is doing.”
Meanwhile, Claire Hesser, feels that TikTok has become a part of youth culture. It’s been a big part of Gen Z. It’s an app that most millennials don’t understand.
— HollywoodLife (@HollywoodLife) August 28, 2020
“I feel like if it gets taken away, I feel it’s going to hurt more rather than a benefit. … I just wish that they understood that TikTok really does have an impact on our world today and our generation especially,” she shared.
It won’t just affect influencers. It’ll also affect some of your favorite reality stars from shows like The Bachelor or 90 Day Fiance. The TikTok ban could create a ripple effect throughout the industry. It could also hit the brands seeking to do business with these people.
Why Hollywood isn’t concerned about TikTok ban
Amid the TikTok ban, reality stars are now looking to build their followings on Instagram, Spotify, Soundcloud, YouTube, and other platforms. According to Fast Company, one of the first things influencer Charli D’Amelio did was focus on building her audience on YouTube. Reality stars can no longer focus on a single platform to find fame.
— Dunkin' (@dunkindonuts) September 8, 2020
Instead, they’re using their business. They don’t want to put all of their eggs into one basket. Some are even turning to Cameo and OnlyFans to connect with their fans and generate an income. The idea is for reality stars to be on as many social media platforms as possible and use that growth to build an empire where they have access to most opportunities.
Gone is the TikTok influencer. Now, it’s all about the multifaceted social media star. Reality stars will be fine, even long after the TikTok ban. It’s up to them to embrace social media and everything that comes with it.
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