Now that Hallmark’s CEO of 11 years, Bob Abbott, has stepped down, maybe it is time for the network to think about ways it can improve the viewing experience. What could a new CEO do to change the future of the network? Perhaps the first way is to determine what some of the problems are.
On Wednesday, Hallmark announced that CEO Bill Abbott is stepping down, effective January 24. Why is he stepping down after 11 years as the head of the most popular network? Could it possibly because of the same sex advertising controversy that graced headlines in December? This is what we know. Hallmark CEO Bill Abbott Steps