The Bachelor Matt James commands attention with a chiseled torso in a drenched shirt in his recent Instagram post. Even while wearing a shirt, a lot of fans only see one thing – abs. However, the caption that accompanies the post gives a little bit of insight into the picture. Keep reading to find out what has Matt James putting on such a rugged, manly display.
The Bachelor star Matt James announces with a thirst trap photo
Matt James and his best friend and The Bachelorette alum, Tyler Cameron, are no strangers to posting thirst traps on social media from time to time. Notably, Cameron’s thirst traps are in greater frequency than James’ lately. Also, unlike his bestie, James is keeping his shirt on for this one.
So, what prompts this latest thirst trap from Matt James? He’s announcing that he’s become an ambassador for a very popular athleisure brand. James writes, “I’m super stoked to announce my Ambassadorship with @lululemon.” For the photo, he teams up with commercial sports photographer, Zach Hetrick.
Clearly, this post still evokes thirst trap vibes because a fan writes the following thirsty comment. “I read this as ‘I’m super soaked…’.” Another fan writes, “I mean it’s the abs THROUGH the shirt for me.”
What is a Lululemon Ambassador?
According to Lululemon’s website, they have a variety of ambassadors. “From top athletes to yoga teachers, creatives to entrepreneurs.” Interestingly enough, Matt James joins a group of athletes. For example, Lululemon ambassadors include surfers like Malia Manuel, Mark Healey, Mihimana Braye. Other athletes include Lydia Ko (golf), Kyle O’Quinn (NBA), Flora Duffy (Triathlon), and Craig McMorris (Snowboard Slopestyle).
Furthermore, Lululemon shares that the purpose of their ambassadors is to “elevate their communities through the power of sweat.” So, maybe Matt James takes inspiration from being drenched in sweat for his announcement photo. Check out the photo here.
Next, in his caption, Matt James explains how he came across Lululemon. “I was introduced to the brand in 2018 and since then I’ve learned the power of community and who I want to be for New York City.” In conclusion, James writes, “So excited to show up for the city — LET’S GO!!!!!” In response, Lululemon comments, “Lets get up to big things in the Big Apple.”
What do you think about Matt James and his latest brand endorsement? Let us know your thoughts in the comment section below. Make sure to come back to TV Shows Ace for more The Bachelor news.
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