On social media, Audrey Roloff, who was formerly on TLC’s Little People, Big World, revealed a new collaboration. The LPBW alum shared a new ad for Mr. Clean Magic Erasers. The mom of two promoted the product on her Instagram page. And, this isn’t the first time that she has worked with a brand on a project like this. She does it often, as she has 1.3 million followers. It’s not uncommon for companies to want to partner with her because she has such a large audience.
In her picture, Audrey is standing in her kitchen. In one hand, she’s holding a Magic Eraser, and in the other, she’s holding the box. She writes, “Dear moms, if you don’t have one of these on hand at all times in your kitchen… you’re missing out!” Then, she goes on to talk about all the ways that she uses Magic Erasers in her home.
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Dear moms, if you don’t have one of these on hand at all times in your kitchen… you’re missing out! #mrcleanpartner This Magic Eraser Extra Durable by @mrclean keeps our quartz counter tops stain free and gets out the tough stains in our farmhouse sink literally like magic😍 wine stains, rings from pans left in the sink, Embers paint brushes left on the counter over night, even an incident with permanent marker😱… Magic Eraser for the win!💪🏼 How do you use your magic eraser #unexpectedmagic
How do partnerships work?
On social media, celebrities, reality TV stars, and others can get partnerships with brands. Typically, brands look for users with a lot of followers. That’s why someone like LPBW alum Audrey gets partnerships at times. A brand will connect with a social media user, offer them a free product, payment, or both, and ask them to share about their product. A brand might offer a set price for a post or two about the product. Other times, the social media user promoting the product will distribute a promotional code to their followers. If their followers use the code, the user earns a commission on the sales made from that code. So, this is a simple way for users to make money simply by having a platform.
Because Audrey has shared ads like this in the past, it doesn’t really come as a shock to fans that she’s doing it again. And, it seems like most of her followers don’t mind her doing it. But, this particular Mr. Clean ad led to some backlash.
LPBW fans call out Audrey Roloff
In response to the new ad, Audrey isn’t getting a whole lot of love. While some of her followers are supportive, others are talking about how odd it is that she’d promote a product like this. Audrey is a distributor for Young Living, which is a multi-level marketing company that sells essential oils. Audrey claims to be involved with “healthy living,” and she even has a dedicated Instagram account for promoting the essential oils.
Since she appears to be health-focused, some of her followers are calling her out. Some think that she partnered with Mr. Clean for the money and didn’t really care about the product. They think that she doesn’t genuinely care about “healthy living.” One of her followers writes, “I’m shocked to see a paid partnership with Mr. Clean when you’re a diamond rank with young living.. is this not the opposite of clean products in your home? I’m so confused hahah.”
The Little People, Big World alum also received many other comments about this concern. So, she responded to a couple of them and shared her perspective. In one response, she writes, “it’s considered non toxic. No chemicals just melamine polymer a really abrasive foam material.” She also shared several articles about the product and its safety.
So, what do you think of the backlash Audrey received? Share your thoughts below.