Jinger Duggar Vuolo has just lost another partnership with a brand. She recently posted on her Instagram stories and talked about Ruggable. The top component is a thin rug that is stain-resistant and machine washable. This is the main draw to the product. The second part is a pad that goes underneath the thin rug. In her Instagram stories, she shared about the product and gave her followers a link to the website, as well as a discount code.
Well, that didn’t last long. On Reddit, several users mentioned that they contacted Ruggable to bring Jinger’s family’s values to light. One user contacted Ruggable on Instagram. The user’s message isn’t readable, but Ruggable’s response is. Ruggable said that they were unaware of “previous remarks, supported organizations, or religious affiliations related to Jinger and her family.”
At the end of their message, they said they wouldn’t be continuing the partnership with Jinger. The entirety of the message can be read at the Reddit link above.
It seems that several of the companies that Jinger has worked with are unaware of her family’s values. She has been involved in partnerships before, but she is then dropped once companies find out about these things.
When Jinger lost her Fonuts partnership, they put out a statement. They said, “in the future they will only work with people who truly represent their core values of kindness, inclusivity, and transparency.” The Duggar family is not in support of the LGBTQ+ community, so that could be why Fonuts referred to inclusivity, specifically.
Jinger was also supposed to attend a Rebecca Minkoff event in December. Well, she suddenly was not attending it. At that point, the company said, “Rebecca Minkoff will still be partnering with Toys For Tots at their L.A. store. Unfortunately, due to personal circumstances Jinger and Jeremy will no longer be making an appearance at the event.” So, it’s unclear what happened there. But, it could’ve had something to do with the Fonuts sponsorship.
Since Jinger and Jeremy moved to Los Angeles, California, it’s seemed like Jinger has been a part of more partnerships.
What are sponsored posts?
Instagram users with a lot of followers can get partnerships or sponsorships with brands. So, the company reaches out to them and asks them to promote a product. This then sends the user’s followers to the company’s store, restaurant, or online shop. The user is referred to as an influencer. And, the influencer receives some kind of compensation for the post they shared. They may get free products, commission, or another type of payment. This is pretty popular on social media, and it’s a great way for people to make money from home. Now, several of the Duggar girls have gotten on board.
How do the Duggar girls do partnerships?
If you follow any of the Duggars on social media, you might’ve seen them promoting different products. If they offer a promo code, that’s one way the company can track that the influencer’s post in influencing their followers to buy a product. On social media, some of the girls have promoted Vanity Planet, a skincare brand. Both Jessa Seewald and Anna Duggar recently promoted Snuggle Me Organic, a baby lounger company. The list continues. Essentially, it’s a way for the women to help support their families, in addition to being on Counting On.
Typically, when the girls promote a product, they will share whether it’s an ad or not, but they don’t always do so. Some fans don’t really like that the girls have started doing partnerships. They think it’s unauthentic and that they’re just trying to sell things.
It’s worth noting that the Duggar kids have a ton of followers on social media. So, it makes sense for companies to contact them.
What do you think of Jinger losing yet another partnership? Share your thoughts below.
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