Kendall Jenner is being sued over her part in the Fyre Festival that happened in 2017. Prior to the festival, the model had been paid to promote the outrageously priced tickets on her social media accounts. She told fans they could party on Pablo Escobar’s private island.
Influencers Receive Backlash For The Failed Festival
Fyre Festival had been promoted to be a weekend-long party for young people to gather and enjoy music. That is not what it came out to be. Instead, it became a fraudulent scheme that was disguised as a luxury vacation.
The festival received its funding from Billy McFarland and rapper Ja Rule. The original purpose of the festival had been to promote the company’s Fyre app, which could be used for booking music talent. Promotion for the festival came from social media influencers, such as Kendall Jenner, Bella Hadid, and Emily Ratajkowski. None of their promotions included disclosure of their payment for advertisement from Fyre. The festival had been expected to take place in April and May of 2017 in the Bahamas, but never came along.
Two years later, after the failed festival, influencers are now being sued for taking part promoting the “festival.” A main argument in the court documents regards the disappearance of the millions of dollars that were spent on the Fyre Festival and lost. According to ScreenRant.com, this money included the payments to the influencers who promoted the event.
Event Trustee Hopes To Recover Lost Funds
The trustee to the event, Gregory Messer, filed documents in New York’s U.S. Bankruptcy Court. He did this in hopes of recovering the money that had been paid to talent agencies, performers, vendors, and others involved in the failed marketing. According to the lawsuit, Messer claimed that Jenner had been paid $275,000 to make a single post. Though she never disclosed that she had been paid to promote Fyre Festival. Jenner also intentionally led on the ticket holders to believe that Kanye West, her brother in law, would be performing, says Messer.
The same court documents show that Ratajkowski was paid $299,000 to help promote the festival. She also failed to disclose her payment from Fyre. Some of the performers are being named in the lawsuit as well. Blink-182, who pulled out and sent out a tweet stating that they were sorry, as well as Lil Yachty and Pusha T.
There are consequences for less than moral actions, regardless of money earned, as some influencers may be learning. Festival founder, Billy McFarland, has since been sentenced to six years in jail, though it didn’t put an end to the chaos. While models are being called to court, the trustees hope to speak with them and finally understand this doomed festival.
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